Your company just wrapped a massive conference. Three days of keynotes, panels, and breakout sessions. Hundreds of employees flew in from across the country. You spent real money on production. And now all that video footage is sitting on a hard drive somewhere collecting dust. Sound familiar?
I am Mark White, owner of DFW LiveStream. We have been producing corporate video and live streaming events across Dallas Fort Worth for over a decade. The most common question I get after an event is what do we do with all this footage now. The answer is simple. You turn it into social media video content that works for your brand for months, sometimes years, after the cameras stop rolling.
Let me walk you through the types of corporate video that actually perform on social media, how to repurpose what you already have, and how to create engaging videos your customers and employees will want to watch.
Social media platforms reward video more than any other format. The algorithms on YouTube, LinkedIn, Instagram, and Facebook all push video to a wider reach than static posts. For any business trying to build brand awareness and engage audiences, corporate video is one of the most effective tools in your marketing strategy.
But here is where most companies get it wrong. They create one polished corporate video, post it once, and call it done. That is leaving money on the table. A single event shoot can produce dozens of engaging clips for social media if you plan for it. The best corporate video examples are the ones that get repurposed across multiple channels in different formats for different audiences.
Not every corporate video serves the same purpose. Some build trust with customers. Some attract new employees. Some showcase your products. The key is knowing which type of video fits each stage of the customer journey and which social media platforms to put them on. Here are the video ideas that deliver results for the businesses we work with.
Every company has a brand story, and video storytelling is the most powerful way to tell it. A brand story video lets you share your brand values and brand identity in a way that text on a website cannot. People connect with real people and real moments. That emotional connection is what turns a casual viewer into a loyal customer.
For example, we filmed a brand story for a Dallas company where the founder walked through their warehouse sharing why they started the business. No script, no teleprompter, just an honest conversation with two cameras rolling. That video became their most shared piece of content across every social media channel they use.
Behind the scenes video is gold for social media. It gives your audience a look at the real people behind the brand and the culture that makes your company tick. People love this kind of content because it feels authentic and unpolished, which is exactly what builds brand authenticity.
At events we produce across DFW, I always tell clients to let us capture behind the scenes moments. The crew setting up. Employees laughing backstage. The CEO doing a last minute run through. These clips create engaging social media posts that showcase your culture better than any stock footage ever could.
Customer testimonials are social proof in its purest form. When your customers share in their own words how your product or service helped them, it builds trust faster than any marketing copy. Create testimonial videos that answer common customer questions before prospects even ask them.
We have filmed customer testimonials at conferences where attendees are already fired up about the brand. That energy is hard to fake. Two cameras, good audio, natural lighting, and you have an excellent example of corporate video that can boost engagement across social media for months.
A product launch is one of the most exciting moments for any business. Product launch videos capture that energy and let you share it with customers who could not be there. For example, whether you are a tech company rolling out new software or a small business introducing a new product line, these videos create buzz that lives well beyond launch day.
I have seen companies take a single product launch event and turn it into ten or more pieces of social media content. The keynote becomes a highlight reel. The demos become standalone clips. The audience reactions become eye catching stories. That is how you make a product launch work harder for your marketing goals.
Explainer videos break down complex topics into something your target audience can actually understand. They are one of the most searched video types on YouTube and they work across every social media platform. A good one can save time for your sales team by answering the questions customers ask most often.
The strongest ones keep things simple and visual. Use live action footage of the actual product rather than stock footage whenever possible. Show real people using real things in the real world. That is what makes corporate video feel genuine rather than like a commercial people scroll right past.
How to videos are closely related but they focus on teaching your audience something specific. They position your brand as an expert and they are excellent for driving organic traffic from YouTube and social media search. If your customers regularly ask the same questions, those questions are your video ideas waiting to happen.
Training video content serves two audiences. Internally, training videos help onboard new hires and keep your team sharp. Externally, they can educate customers on how to get the most from your products. Either way, you can create a training video that saves time and brings consistency that written documentation just cannot match.
One of our clients uses clips from their internal training videos as social media content. Short segments where employees walk through their approach or share tips. It showcases their expertise, highlights their culture, and gives people a reason to trust them. That is creative storytelling that does double duty.
Product demos let your customers see exactly what they are getting before they buy. Unlike a written description, a product demo video shows the real thing in action. For tech companies especially, a demo can cover in sixty seconds what a sales page takes ten minutes to read. These also work well as video on social media because viewers can quickly see the value.
Culture videos are your recruiting secret weapon. They show potential employees what life at your company actually looks like. Create videos of your team events, your office environment, your community involvement. These build your brand image as an employer and help you attract the right people who share your company values.
We filmed a culture video for a Dallas company during their annual sales kickoff. Employees were having fun, collaborating, competing in team activities. That video got more engagement on LinkedIn than anything else they had posted all year. Prospective hires commented saying they wanted to work there.
Here is where most businesses miss the biggest opportunity. If you are already investing in corporate video production for conferences, town halls, or any live event, you are sitting on a library of raw materials for social media video content. The right editing approach turns hours of event footage into dozens of clips that engage audiences across every platform.
Go through your event footage and create clips from the moments that made people react. A speaker dropping a great one liner. An audience member asking a tough question. A genuine laugh or round of applause. These clips stop the scroll on social media in a fast paced world where attention spans are measured in seconds.
Post production is where the magic happens. Take your long form event recordings and create multiple formats. A sixty second highlight reel for Instagram. A three minute keynote recap for YouTube. A fifteen second quote card for stories. Add a soundtrack, add your branding, cut the b roll together with the main footage. One event can produce weeks of video if you approach the editing process with social media in mind from the start.
Not every social media channel is the same. YouTube rewards longer video where viewers stick around. LinkedIn favors professional insights. Instagram and Facebook want short videos that grab attention fast. Your video script and editing process should change based on where the video will live. Posting one video everywhere without adapting is a missed opportunity.
You can create the most polished corporate video in the world and it still falls flat if nobody watches past the first three seconds. Here is what actually keeps people watching.
The best corporate videos tell a story, not just sell products. Video storytelling that starts with a real problem, shows the journey, and lands on a real outcome creates an emotional connection that viewers remember. People share stories, not product specs. That is how you create brand awareness organically through social media.
Attention spans on social media are brutal. Short videos consistently outperform long ones for engagement. That does not mean every video needs to be fifteen seconds, but every second needs to earn its place. Cut the filler. Lead with the hook. Get to the point. Your viewers will thank you by actually watching to the end.
Never underestimate how much music and b roll elevate corporate video. The right background music sets the emotional tone. Strong supplemental footage gives your editing room to breathe between talking heads. These are the production elements that separate an impactful corporate video from something that looks like a Zoom recording.
If you are looking for corporate video ideas to boost engagement on social media, start with what you already have. Film a quick interview with your CEO about the company direction. Capture employees sharing what they love about their work. Record a customer sharing their experience. Document a day in the life at your company. These are all video ideas that require minimal setup and create engaging content your audience actually wants to see.
For businesses in Dallas Fort Worth, we help companies plan their corporate video shoots with social media marketing built into the plan from day one. That way you walk away from every event with not just a live stream recording but a full library of content ready for social media.
I get asked about stock footage a lot. Should you use it? Stock footage can fill gaps when you do not have enough original footage. For example, your customers can tell the difference between real footage of your team and generic clips of people shaking hands in a conference room. Live action video with your actual employees and your actual products will always outperform stock footage when it comes to brand authenticity and building trust with your audience.
That said, mixing some stock footage with original footage is perfectly fine. Use stock footage for transitions, establishing shots, or abstract concepts. But the core of your brand story should always be real. That is what makes your brand stand out in a world where everyone is posting corporate video on social media.
Creating great corporate video does not have to be complicated. The process starts with understanding your marketing goals and target audience. What do you want people to do after watching? Who are you trying to reach? Once you answer those questions, the creative storytelling and video production decisions become much easier.
From there it is pre production planning, filming, editing, and distribution. The companies that get the best results treat video production as an ongoing effort rather than a one time project. They build a library of engaging video over time, repurpose across platforms, and keep showing up consistently on social media. That is how you build trust and keep your brand in front of the right people.
Social proof, brand story videos, and customer testimonials all work together to create brand awareness over time. When prospects see real customers talking about their experience, real employees bringing your culture to life, and real examples of your work in action, that creates trust no amount of marketing spend can match. Your brand image grows every time someone shares one of your videos.
For small businesses especially, corporate video on social media can level the playing field. You do not need a massive budget to create engaging video content. You need a clear message, authentic footage, and a plan to get it in front of your audience consistently. That is an excellent example of how video helps smaller companies compete for cultural relevance in their market.
If you are ready to create corporate video that actually works on social media, we would love to help. We work with businesses across Dallas Fort Worth to plan and produce engaging corporate video that is built for repurposing from the start. Whether your business needs a full event production, a creative shoot, or a strategy session on turning your existing footage into social media content, that is what we do.
I am Mark White with DFW LiveStream. Give us a call or fill out the form on our site and let us help you plan your next corporate video project.
